Outsider.IO
Product design and identity for a learning platform that breaks the traditional mold, with the Universo Outlier community at its core.
Highlights
Context
Outsider.IO is a learning platform with a community at its core: Universo Outlier. The idea is rebellious: step away from the traditional "online course" model and create a space where people learn and belong.
The challenge
Outsider.IO launched with a bold message: "the education system is dead." The challenge was to design a platform that broke the mold: engaging, with a strong community and a brand that captured that rebellious attitude.
What I did
- Product design for the platform: the members' area, the courses and the "Universo Outlier" community.
- Identity and art direction in line with the brand's bold, cinematic tone.
- Interfaces designed for engagement and smooth navigation through the content.
- A cohesive visual system, from the sign-up landing page to the experience inside the platform.
Community at the center of the product, not the courses.
Traditional learning platforms put the course catalog front and center. That makes sense for people who just want to consume content, but it kills the sense of belonging the brand wanted to build.
I restructured the platform's information architecture with Universo Outlier (the community) as its backbone. Courses come in as paths within the community, not as standalone products.
The trade-off: more moderation and curation work, and more friction for purely transactional conversions. Offset by the brand's rebellious tone actually landing: people recognize themselves in one another.
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